Marketing Communications & IT Consultant | September 2014 to Present
Specializing in business surveys, market position evaluation, process improvements, data-informed marketing, budget evaluation & streamlining, design & execution of strategic digital and offline campaigns with an eye toward achieving measurable results.
Dayton Outpatient Center Group | Director of Marketing | April 2017 to January 2019
Management of external brand relations and creative direction, running the in-house agency responsible for marketing DOC-owned companies; a diverse group of 17 brands that include Direct Patient Care, Urgent Care, MedSpas, Pharmacies, Sports Medicine, Pain Management and Clinical Research divisions. DOC companies touch almost every market segment imaginable, as a result I have substantial experience creating effective omni-channel solutions for B2B, referral, retail and direct to consumer initiatives using email, print, digital, video, social and broadcast media, targeted and retargeted online channels and other constantly evolving options for reaching people where they are in their moment of need.
Alpha Media Dayton | Marketing & Promotions Director | August 2015 to April 2017
Tasked with maintaining and elevating the public perception of Alpha Media Daytons five local market-leading radio stations. I develop and implement station campaigns, create proposals for promotions and events, hire & manage the promotions team and vehicle fleet. I also handle tie-in events for external clients including on-air exposure, giveaways, social media & website posting, and event production/execution.
Additional duties include managing updates for all station websites, social media outlets and mobile apps, writing extensive content and creating accompanying graphics and imagery. Significant amounts of time are also spent on promotions wrap-up, including budget reconciliation and post-event report packages to corporate ownership, and as the point of public relations contact for all stations, identifying and managing strategic partnerships with local corporate and non-profit organizations, answering public inquiries and handling listener complaints & requests.
AIDS Resource Center Ohio | Marketing Communications & IT Manager | September 2011 to September 2014
Responsible for the public profile of ARC Ohio, a statewide nonprofit social services organization with 13 offices and a budget of $24 million. This includes internal and external print communications for fundraising, client acquisition and special event promotion, web development (utilizing standard SEO and paid keyword campaigns), email and social media covering a diverse population of services recipients, donors and the general public. Development and management of our 13 freestanding Web sites, each utilizing unique content to reach a specified target audience.
In my IT Manager capacity I was responsible for inherited security, maintenance & troubleshooting of existing complex network and hardware infrastructure. In addition, I was given responsibility for merging three existing inter-office networks (with varied hardware, separate server technologies and providers) into one logical, Enterprise-class network for interconnectivity, security, account roaming, Active Directory services, VPN remote access and file sharing capability in order to provide an identical user experience in 13 separate offices across the entire state. For additional technical info on this project and my design, hardware procurement and implementation management of it, please view this PDF.
Online Rewards, LLC | Designer, Creative Lead | July 2007 to September 2011
Online Rewards is an industry leader in incentive & loyalty marketing programs, employee recognition and service award program design. I oversaw our corporate branding, making sure that the sum total of our various campaigns and initiatives carried a consistent message as we worked toward year-over-year growth goals and 4-year-running inclusion on the Inc 5000 list of fastest growing companies. Additionally I concepted, executed and managed implementation of client programs and marketing collateral by a staff of designers, developers and outside vendors.
Better Tools/The BiehnCo Family of Companies | Creative Director | May 2005 to July 2007
As Creative Director for the BiehnCo family of companies I managed the branding and collateral materials for this diverse group of nine companies including all print and electronic media to ensure our constantly increasing market penetration and presence in thousands of retail outlets. This was successfully and economically accomplished through carefully planned rebranding efforts, measured introduction of new products into parallel markets and most importantly by the utilization of simple, effective creative specifically crafted to appeal to the end-user. Augmented by a dynamic tradeshow presence (also produced in-house) the result was tremendous: market-leading brand recognition according to industry surveys and demand for product that verged on outpacing supply.
Implications | Director of Brand Management | April 2003 to May 2005
As a founding member of a new advertising agency I had the opportunity to fill multiple roles. Beginning with initial client consultation to identify need I held responsibility for determining the best course of action to bring about desired outcomes. This included marketing strategy, concepting and management of the local and offshore creative departments throughout the course of each project. Maintaining creative control & working closely with clients and artists ensured that an intimate knowledge of their products and processes was translated into effective marketing tools for dozens of client companies.
Eastpoint Communications | Director of Special Projects | July 2001 to April 2003
Responsible for all special projects, i.e. packaging, internal identity and collateral materials, self-promotional offerings, other non-standard projects as deemed necessary by myself and the Creative Director as well as corporate, small and large client design projects comprising logos and branding, tradeshow and outdoor, brochure, poster, Web and interactive/multimedia interface design. I was additionally responsible for oversight on each project leaving the agency, ensuring that files were prepared to client and vendor specs, as well as attendance at all press checks. Drawing on my teaching experience I also was responsible for offering advice, insight and direction to other designers regarding proper concepting, methods of design, layout and production, paper specifications, packaging design and printing methods.
School of Advertising Art | Instructor, PR Director | July 1999 to July 2001
Offered instruction to second year students in traditional (non-computer) design theory, methods and practice, layout methods, typography, color theory, marketing principles, etc. Instructed first-year students in computer-aided graphic design, layout and production principles on industry standard software packages. Responsible for acting as liaison between the School of Advertising Art and Creative Directors in the Dayton, Cincinnati and Columbus design communities to familiarize them with the School of Advertising Art, its curriculum and the quality of its graduates while generating leads for the colleges placement department. Additionally responsible for the complete design, implementation and administration of the college computer network including wiring, file server purchase, configuration and maintenance, client station setup, troubleshooting and repair, implementation of security software, firewall architecture, etc.